ITALIAN FASHION AND DESIGN
Florence
ITALIAN FASHION
Florence is an important place for Italian fashion and design.
Here were born famous stylist like Ferragamo, Gucci, Cavalli, Prada and still nowadays they have their activity here.
In Florence has born the Italian Fashion
Between the Italian events in the world of Fashion Pitti is one of the most important.
In our school we offer a course in History of Italian Fashion with the following program:
Palazzo Pitti and the birth of Italian fashion:
* Why the Italian fashion was born in Florence;
* The «Sala Bianca» - the first Italian fashion show;
* Recognition and success of «made in Italy».
Graphic fashion and publicity:
* The influence of art on fashion;
* How publicity enters the world of fashion.
Italian fashion and the cinema:
* From the sandals of Salvatore Ferragamo for Marylin Monroe to the dresses of Giorgio Armani for the new American stars;
* Fashion in theatres and the cinema.
History of Italian style:
* The great masters of «made in Italy»;
* The new masters of «made in Italy».
The masterminds of fashion:
* From Roberto Capucci to Gianfranco Ferré.
Fashion for youngsters:
* From Fiorucci to Benetton.
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ITALIAN DESIGN
Another important sector for Italian business is in the field of Design.
Italy is very famous for its design.
We offer a course in History of Italian design from its origins to the present with the following program:
The first decades of the 20th century:
* How and why the design had its beginnings in Italy;
* Furniture among artisans and industry;
* Futurism as freedom of expression.
The 30s and the 40s:
* Between rationalism and autonomy - from Terragni to Ferragamo;
* Changes in style of a nation living under a fascist regime.
The 50s:
* Italian design is born - awards and recognition.
The 60s:
* Plastic - the exuberance of forms and colours.
The 70s:
* Great recognition for aesthetics and technology.
The 80s:
* Post-modern - contemporary classical style;
* Abstraction and new colourings.
The 90s:
* Influence and clash of Italian design in daily life.
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